Fuel Tomorrow
Every teen deserves access to the life-changing power of sport. We’re here to fuel equal opportunity in sport, for all young people, everywhere.
We’ve made a commitment. We want 2.5 million teens to benefit from the life-changing power of sport. And we want it by 2030.
Right now, 7 out of 10 teens drop out of sport by age 13. And that’s not good enough. It denies them vital life skills. So our mission is to keep them in the game.
Our Game Plan
Is simple. It’s helping all teens access the life-changing power of sport. Through Gatorade’s Fuel Tomorrow platform, we're committed to breaking down the biggest barriers that prevent teens from accessing sports.
5v5
An epic global soccer tournament where players compete in local events, with the chance to play the 5v5 Global Finals the same week of the UEFA Champions League Final, in the host city. Over 151,000 from 22 countries have taken part, inspiring the next generation to play and stay in sports.
Confidence Coaches
Lack of confidence is a significant barrier to sport, impacting many teens. We work with carefully chosen sporting icons to motivate and inspire, sharing tips, insights and personal stories about how they managed the pressure and thrived. Learn more.
Estadios del Barrio
Enhancing and revitalizing sports facilities in Colombian neighbourhoods, empowering teens to practice and foster their sporting dreams while providing them with a safe space to play. Talent that is born here flourishes and succeeds beyond the pitch.
Fueled Liga
A grassroots program in the Philippines engaging communities across 150 barangays. Using basketball and volleyball to encourage teens to play better and connect deeper. Promoting teamwork and socialization skills.
Equity in Sports
Equity In Sports is a commitment to create access to sports in the USA. We partner with organisations to break down barriers and level the playing field across all athlete cohorts and in underserved communities, unlocking the potential that sports can give. Learn more.
Turf Finder
Unlocking urban spaces for people to play in India. A ground-breaking tech innovation, in partnership with Google Maps, that analysed 20 years’ worth of city traffic data to forecast when roads go empty so, in real time, we could drop some turf and play!
Filipino teens lack access to proper sports gear and facilities. Help fuel your community’s future today.
Our Research
By conducting research in five major markets, in March 2023, we uncovered the biggest barriers to teen sport participation. Our survey reached over 2,500 parents of teens aged 13-18, from Australia, China, the Philippines, Colombia and Mexico.
Cost of sport
55% of respondents highlighted the cost of the activity or the equipment as a barrier to sports participation. This is noted as the top barrier to access in sports for lower income households across surveyed markets.
Safety of sport spaces
54% of parents point to the safety of sports spaces as a barrier and interestingly, is felt only marginally more strongly amongst girls (56%) than boys (52%)
Lack of facilities
52% reported there was a lack of sports facilities or an inability to physically reach a sports facility which stops their teens from taking part in sport.
Visible role models
Across all markets, 44% of parents point to a lack of visible and relatable role models as a key barrier to their children taking part in a sport, most notably, in team sports.
Lack of confidence
41% of those surveyed share a concern that a lack of confidence or self-esteem stops their teens from taking part in sport.