After years of careful research by the staff at GSSI into the needs of athletes engaged in high-demand training and competition, Gatorade launched the Gatorade Performance Series, an elite line of sports nutrition products, in 2001. These products include Gatorade Energy Drink, Gatorade Energy Bar, and the Gatorade Nutrition Shake.
Four years later, after studying endurance athletes, GSSI developed the Gatorade Endurance Formula. Featuring a higher concentration of sodium—the key electrolyte found in Original Thirst Quencher—and four other electrolytes lost in sweat, Gatorade Endurance Formula is quickly becoming a mainstay on race courses the world over.
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