Soon after the researchers introduced their Gatorade formula to the team, the Gators began winning… outlasting a number of heavily favored opponents in the withering heat and finishing the season at 7–4.
The team’s success progressed even more during the 1966 season, with the Gators finishing at 9–2 and winning the Orange Bowl for the first time ever in the history of the school. Word about Gatorade began to spread outside of the state of Florida, and both the University of Richmond and Miami of Ohio, began ordering batches of Gatorade for their football teams. Orders from other college football programs across the country soon followed, as playing without Gatorade on your sidelines began to be likened to playing with just ten men on the field.
Today, Gatorade can be found on the sidelines of more than 70 Division I colleges as the official sports drink of their men’s and women’s intercollegiate sports.
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